Documenting the Light | PETA
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PETA #VeganFashion

This video series was created for PETA, to promote alternatives textiles instead of using animal products for fashion.

Highlighting the revolution in vegan leather footwear and reminding us how the new model helps to rectify disastrous effects of the leather industry, Stephanie Nicora, owner and founder of Nicora Johns, gives PETA an unprecedented insider’s look at her process creating only 100 percent cruelty-free, eco-friendly, and fair-wage handmade shoes made of all-recycled materials in the company’s Los Angeles factory.

Being made with vegan wool means being of high-tech, eco-friendly, cruelty-free construction—a model set to take over the fashion industry. Leanne Mai-ly Hilgart of VAUTE introduces PETA to her chic wool-free coats and chunky knit sweaters, which encourage positive change by taking animals out of the fashion equation and allow us to look and feel that much better getting dressed in the morning.

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PETA: Living Series

With so much of PETA messaging being about why it’s so important to go Vegan, it became apparent that there was also a need for resources for those that have already decided to be Vegan; hence the development of “Living” series.  This series of videos highlight how easy it is to be Vegan as well as some tips on how to veganize some of your favorite dishes.

For this particular Video we enlisted the help of actress Victoria Summer to show us one of her favorite Vegan Dishes: Stuffed Zucchini.  Shot at Tastemade Studios in Santa Monica.

This was one of the first videos we shot in this series, and we choose to shoot in a staffers kitchen to show just how easy it is to make these recipes in your own home.

We expanded this series for PETA’s different affilates, this one with Marco Regil was for PETA Latino.

 

You can see more of this series here

BTS directing Jason Biggs for Anti Seaworld PSA for PETA